G by Guess is one of my favorite brand and to hear about its marvelous glory adds to my ego tints.
Chain Store Age celebrates the winners of its 26th annual design competition, which attracted entries from around the globe. G by GUESS, a new concept form GUESS?, Inc., was honored as the best overall entry, Store of the Year.
G by GUESS took top honors in Chain Store Age's Retail Store of the Year design competition. The store in Escondido, Calif., was honored as Store of the Year, and also placed first in the soft lines category (less than 5,000 sq. ft.) and exterior category.
G by GUESS is stylish and sexy, with an upbeat, California vibe and a cool, casual atmosphere. The design is in sync with the target audience: fashion-forward, trend-savvy shoppers between 17 and 26.
In 2004, Guess celebrated the 20th anniversary of its watch collection, issuing a special-edition Guess watch. The accessories department was also greatly expanded and several stores across the United States were redesigned. Guess also created a lower priced collection sold exclusively through its outlet locations. Guess also introduced its first brand extension, the up-scale female line of clothing and accessories, named Marciano. The line features pricey, runway-inspired styles, and is featured in several retail locations throughout the world, as well as select Guess retail stores.
In 2005 Guess began marketing perfume. The company introduced Guess for Women in the spring of 2005. Guess introduced the Guess for Men line in the spring of As of 2006[update]. Guess has also continued its Guess Kids clothing line into the 2000s, and in 2006, Guess began promoting the clothing line for girls and boys through its factory retail stores. Guess continues to be guided by the Marciano brothers, as co-chairmen and co-CEOs. Maurice has overseen the design and its sales growth, while Paul manages the image and advertising. The company operates in many countries around the world with the majority of their stores located in the United States and Canada.
In early 2007 Guess introduced a new business concept known as G by Guess. The new brand sought to focus on a target audience similar to Abercrombie's Hollister brand. G by Guess offers clothes popular among teenagers at an affordable price. Many denim styles are priced within the $40 to $50 range. The new brand is priced similar to Express, American Eagle and Gap. Guess? has already begun heavily promoting the new concept in several cities across the United States. Their stores feature eye-catching displays and offer a sassy night-club atmosphere.
Throughout 2008, relatively unknown model Adam Bertrand headlined Guess' advertising campaigns. In October 2008 they opened up at Westfield Shopping Centre in London and there are plans to open a branch in Regent Street for autumn 2009.
